Leadfabric's tribute:
Learning, Luxe & Late Nights
Yet, it's not just about equipping you for tomorrow. As evening descends, be our esteemed guest for an elegant dinner and, later, lose yourself in the rhythms and reverie reminiscent of Tomorrowland nights.
Our raison d'être? To express our profound appreciation for our partnership and to usher you confidently into the future. Your tomorrow, powered by LeadFabric, starts here.

Leadfabric's tribute:
Learning, Luxe & Late Nights
Yet, it's not just about equipping you for tomorrow. As evening descends, be our esteemed guest for an elegant dinner and, later, lose yourself in the rhythms and reverie reminiscent of Tomorrowland nights.
Our raison d'être? To express our profound appreciation for our partnership and to usher you confidently into the future. Your tomorrow, powered by LeadFabric, starts here.
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INNOVATION, SUSHI, SUCCESS
A B2B EVENT LIKE NO OTHER
ZEN isn’t your average B2B marketing event – we’ve flown internationally acclaimed thought-leaders in to discuss the B2B topics of today and the future. Be treated to hand-made artisan Sushi from a world-renown Shokunin atop the iconic Port House building in Antwerp as we discuss the secrets behind cutting-edge research and next-level insights.
It's a fusion of knowledge and practical marketing and sales presented in bite-sized strategies that reflect the ZEN of B2B brilliance.

"I really liked the flow of the event, because it offered a lot of food for thought and I really liked the creativity that I saw in all of the different presentations."
Tom Van Guyt - Regional Marketing Manager EMEA, Rockwell Automation
"We were thoroughly impressed by the depth of insights and practical strategies shared. It resonated deeply with our team's goals and aspirations."
Isabelle De Bourderé - Global Marketing Teamlead, TVH
"I learned a lot! It was great to network with other participants, to have their feedback and see which problems they are facing."
Mieke Loncke - Director Marketing & Communication, BDO
- Are looking to move from a lead-based to an account-based approach
- Are confused about the latest buzz words floating about the B2B space
- Want to ensure you’re leveraging insights from the latest research.
- Want to enhance your sales and marketing approach with proven best practices.
- Are looking for the next opportunity in B2B
- Want to mingle with the foremost B2B minds from around the world.
Who's speaking?

KERRY CUNNINGHAM
HEAD OF RESEARCH & THOUGHT LEADERSHIP, 6SENSE
Kerry Cunningham has more than 25 years of experience in B2B demand generation and ABM. As VP Principal Analyst at SiriusDecisions & Forrester, Kerry co-created and launched numerous game-changing models and frameworks –including the Demand Unit Waterfall, B2B Revenue Waterfall, Buyer Signals Framework, and Intent Data Framework. Kerry’s research and thought-leadership continue to catalyze the transformation of B2B revenue generation practices toward more effective, sustainable, and buyer-aligned practice.

DEVA RANGARAJAN
PROFESSOR OF B2B SALES
Deva Rangarajan’s research focuses on optimising revenue through digital transformation.
He has worked with over 30 companies around the world to improve their sale sales and service offering.
Deva holds the IBM Faculty Award in Sales and marketing for his work on solution selling – a sales technique that focuses on offering solutions rather than highlighting product features.

CLARI
Clari is an AI-driven revenue platform designed to help companies predict and manage their revenue more effectively. By unifying data across the sales process, Clari provides real-time insights into deals, pipeline health, and forecasting accuracy. The platform's powerful analytics help businesses spot trends, identify risks, and optimize their sales operations, enabling better decision-making and faster growth.
More information on the speaker will follow.

RUBEN ROEX
ATTORNEY & PARTNER, TIMELEX
Ruben Roex specializes in data protection, IT contracting, cybersecurity, and cybercrime. As a data protection officer, he conducts GDPR compliance audits for organizations of all sizes. Ruben provides legal advice on complex data protection issues, especially at the intersection of areas like marketing, Human Resources, law enforcement, and administrative law. He has notable experience in key cases before the European Court of Justice related to data protection in digital marketing.

KOEN DE WITTE
FOUNDER, CEO OF LEADFABRIC
A marketing professional with decades of experience, Koen has been at the helm of some of Europe’s most versatile and innovative MarTech and SalesTech consulting firms with global reach.
Since establishing one of the very first demand marketing service firms in continental Europe, Koen has fostered a passion for innovative engagement marketing that delivers results – not just leads.
KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
Lorem ipsum dolor sit amet consectetur adipisicing elit.
KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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SAVE YOUR SEAT NOW
Reserve your seat now – no obligations, catches or expectations. We’ll contact you and give you first preference before the room becomes fully booked. Don’t miss this unique opportunity to gain more from your marketing and elevate your B2B understanding to the next level.


Tomorrow unveiled:
If you
- Are looking to move from a lead-based to an account-based approach
- Are confused about the latest buzz words floating about the B2B space
- Want to ensure you’re leveraging insights from the latest research.
- Want to enhance your sales and marketing approach with proven best practices.
- Are looking for the next opportunity in B2B
- Want to mingle with the foremost B2B minds from around the world.
Then join us for ZEN – the finale of our Future Flavors of B2B Alignment series.
Innovation, Cuisine, Cocktails
A B2B EVENT LIKE NO OTHER
PRICING
- Early bird 1: 190 until end of September
- Early bird 2: 190 until end of October
- Full price: 350
- Consultant: 600


Leadfabric's tribute:
Learning, Luxe & Late Nights
Yet, it's not just about equipping you for tomorrow. As evening descends, be our esteemed guest for an elegant dinner and, later, lose yourself in the rhythms and reverie reminiscent of Tomorrowland nights.
Our raison d'être? To express our profound appreciation for our partnership and to usher you confidently into the future. Your tomorrow, powered by LeadFabric, starts here.


If you ...
- Are looking to move from a lead-based to an account-based approach
- Are confused about the latest buzz words floating about the B2B space
- Want to ensure you’re leveraging insights from the latest research.
- Want to enhance your sales and marketing approach with proven best practices.
- Are looking for the next opportunity in B2B
- Want to mingle with the foremost B2B minds from around the world.
Then join us for ZEN – the finale of our Future Flavors of B2B Alignment series.
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FirstName LastName - Digital Manager, LeadFabric
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Tom Dirix - Absolute Unit, LeadFabric
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Manon Bruyere - Fabulous Legend, LeadFabric
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Daniel White - Padel God, LeadFabric
Who's speaking?
KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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KOEN DE WITTE
MANAGING DIRECTOR LEADFABRIC
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Terms and Conditions
If you are unable to attend, a substitute participant from your organization may attend in your place at no additional cost. Please inform us of any substitutions at least one week before the event.
In accordance with our privacy policy, by registering for this event, you consent to the sharing of your contact information with our event sponsors for the purpose of facilitating communication and engagement related to the event.
About your host
DISCOVER LEADFABRIC
LeadFabric has been at the core of digital marketing since 2008. As one of the first consultancies to introduce marketing automation to Europe, LeadFabric continues to push the envelope on the evolution of online sales and marketing generation.
The formulas
Early bird 1
- Masterclasses
- Case study
- Networking opportunities
- Lunch Provided
- Registrations are subject to approval
€ 190
Full price
- Masterclasses
- Case study
- Networking opportunities
- Lunch Provided
- Registrations are subject to approval
€ 350
Consultant
- Masterclasses
- Case study
- Networking opportunities
- Lunch Provided
- Registrations are subject to approval
€ 600
Consultant
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€ 600






SAVE YOUR SEAT NOW
Reserve your seat now – no obligations, catches or expectations. We’ll contact you and give you first preference before the room becomes fully booked.
Don’t miss this unique opportunity to gain more from your marketing and elevate your B2B understanding to the next level.


Join the future – Wherever you are
NOT IN ANTWERP?
Secreta is a world-wide initiative, inviting leaders from around the world to a future of innovation. See our future events for more information in a city near you.
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