26.03.2025


Account-based
marketing & sales conference



The Port House, Antwerp

ABOUT THE EVENT
SPEAKERS
VENUE & FOOD
TICKETS

A B2B event like no other

ZEN isn’t your average marketing event – we’ve gathered internationally acclaimed thought-leaders to discuss the B2B topics of today and the future. Be treated to hand-made artisan Sushi from a world-renown Shokunin atop the iconic Port House in Antwerp as we discuss the secrets behind cutting-edge ABM research and the insights that’ll take you to the next-level.

A fusion of knowledge and practical marketing in bite-sized insights that reflect the ZEN of B2B brilliance.

Agenda

09h00 - 09h15
Opening the Gates to Tomorrow's B2B Landscape



09h15 - 9h40
Why Most B2B Marketing Automation as we know it is End of Life.
Speaker: Koen De Witte



9h40 - 10h25
The Coming Renaissance in B2B: How to make sure you don't get stuck in Dark Ages
Speaker: Kerry Cunningham, 6sense - US



10h25 - 10h45
Refresh & Recharge: Exclusive Sushi by Ko'uzi



10h45 - 11h15
AI-Powered Outreach: Transforming the Future of Sales
Speaker: Firat Gecit, Commercial Account Executive, Outreach - UK



11h15 - 12h00
Balancing Innovation and Compliance: GDPR Meets AI
Speaker: Ruben Roex, Attorney and Partner, Timelex

GDPR has altered the lives of online marketers for good. But that was childs’play compared to what AI is going to make us go through. We are uploading data to platforms we don’t own. In this new jungle where everybody is experimenting as crazy we need to be aware of the risks.

Understanding the risk and possibilities enables business continuity but it could even generate a competivive edge. There is one given; we don’t know what we don’t know. Ruben will shed some light already.

12h00 - 12h45
Lunch & Connect



12h45 - 13h15
HubSpot Unleashed: Practical Strategies for B2B Growth & Engagement
Speaker: Hubspot



13h15 - 13h45
Turtl Unveiled: A Hands-On Dive into the Future of AI-Driven Content
Speaker: Nick Mason, CEO and founder of Turtl - UK



13h45 - 14h15
Success Unveiled: How Buyer Research Transformed Telenet's B2B Segmentation & Personalisation Strategy
Speaker:  Speaker: Steven Princen, Telenet & Kaat Wuyts, LeadFabric



14h15 - 14h45
Afternoon Recharge: Coffee & Conversations



14h45 - 15h30
How to use AI to prospect and engage with the buyer group?
Speaker: Deva Rangarajan, Professor B2B Sales at Iéseg and Vlerick Business School



15h30 - 16h15
Connecting the dots: Unveiling Revenue Marketing Platforms
Speaker: Kerry Cunningham, 6sense - US



16h15 - 16h45
Accelerating Growth  with Data-Driven ABX: Allianz Trade Case Study
Speaker: Mihaela Bisnel, LeadFabric
16h15 - 17h00
Fireside chat
Speaker: Koen De Witte

SPONSORS

quote

"I really liked the flow of the event, because it offered a lot of food for thought and I really liked the creativity that I saw in all of the different presentations."

Tom Van Guyt - Regional Marketing Manager EMEA, Rockwell Automation

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"We were thoroughly impressed by the depth of insights and practical strategies shared. It resonated deeply with our team's goals and aspirations."

Isabelle De Bourderé - Global Marketing Teamlead, TVH

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"I learned a lot! It was great to network with other participants, to have their feedback and see which problems they are facing."

Mieke Loncke - Director Marketing & Communication, BDO

BRANDS THAT HAVE JOINED US BEFORE

A Look Back at Our Last Event

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Tickets

Early bird


Until the 30th of January

  • Masterclasses
  • Case study
  • Networking opportunities
  • Lunch provided
  • Registrations are subject to approval

€ 190

Full price


  • Masterclasses
  • Case study
  • Networking opportunities
  • Lunch provided
  • Registrations are subject to approval

€ 350

Consultant


  • Masterclasses
  • Case study
  • Networking opportunities
  • Lunch provided
  • Registrations are subject to approval

€ 600

Begin your journey towards the future of B2B alignment

This is more than a conference—it’s your ZEN moment to reflect, realign, and prepare your business for the future.