Why you can't miss this
Leads no longer tell you what you need to know about your customers. Traditional approaches to B2B growth are no longer effective. Here’s why:
Outdated Playbooks
Some tactics just don’t work anymore. Stop gating your content with forms in exchange of names you call leads. Simply because they don’t offer much value for your sales teams.
Technology Shift
Marketing Automation as we know it is reaching the end of its lifecycle, making way for new, more powerful innovations.
The Return of Branding
In the pursuit of growth, marketers became overly focused on measurability and attribution, leading to a narrow perspective. This shift caused us to overlook essential elements, like reputation marketing, that matter deeply—even if they aren’t immediately attributable.
WHY YOU SHOULD ATTEND
Fresh thinking
Companies are rooted in outdated concepts like a narrow focus on leads. Modern GTM strategies must engage buying groups and focus on accounts and opportunities.
Stop the handover
In the old paradigm the thought was that marketing needed to start the sales cycle and hand over the baton to sales at some point. Time to rethink and really work together along the entire buyer’s journey.
Tech evolution
We need to apply modern technology to modern approaches. Revenue Marketing platforms is the new kid on the block. Join us to see it in action and how others are already reaping the benefits.
Meet Clara from Twilio, a past attendee
Clara Priou is the principal Marketing Campaigns Manager at Twilio, the cloud communications platform that powers messaging, voice, and video for companies like Uber and Airbnb.
Don't miss this exclusive event
Top-tier speakers
Hear from global B2B leaders like 6sense, sharing insights rarely presented in Belgium.
Insights that matter
Get actionable strategies across marketing, sales, revenue, and more.
Valuable networking
Join industry peers in a setting designed for high-impact connections.
Begin your journey towards the future of B2B alignment
This is more than a conference—it’s your ZEN moment to reflect, realign, and prepare your business for the future.